Market Research – Chocolate?

February 29, 2008

Amidst all the news about chocolate and its functional benefits comes market research

Functional chocolate creeps up on mainstream-1.jpg

So we now know that “27 per cent of consumers in these countries buy chocolate to promote a feeling of well-being and boost their mood”. I thought everyone ate chocolate for this pleasure – maybe not!

Its interesting to consider what other reason people may have to eat chocolate? sustenance, nutritional value, sweetness, medicinal, school feeding, famine relief?


How do you follow a tree with a 100 year lifecycle

February 8, 2008

I knew agave did it after 10s of years, but what about this palm tree from Madagascar?

Madagascar_ A Spectacular Last Hurrah - New York Times-1.jpg

The full story can be found in the New york Times